Red Bull is welcoming a new season with a “bold new, never-before-tasted flavor: Red Bull Spring Edition Grapefruit & Blossom.” This marks the company’s first-ever U.S. Spring Edition, which launched nationwide on March 3, with and without sugar, Red Bull said in a press release.
Red Bull described the drink as a “vibrant blend of pink grapefruit and subtle herbal and floral notes.”
Packaged in lilac-colored 8.4 oz and 12 oz cans, the limited-edition offering will be available at select retailers nationwide while supplies last.
5-hour Energy released its new “1-hour Energy”—its smallest-ever innovation. “Created in the brand's iconic Grape flavor, a 1-hour Energy shot is the tiny pick-me-up you need to get out of bed and out into the world,” said the brand.
Crystal Light is entering the RTD category with its new Crystal Light Vodka Refresher, described as a 77-calorie, zero-sugar beverage crafted with a blend of Crystal Light’s signature flavors, triple-filtered vodka and light carbonation. The drink is launching in two flavors, wild strawberry and lemonade.
“Crystal Light Vodka Refreshers aim to revolutionize the hard seltzer category as consumers seek lighter, lower-alcohol cocktails that don’t compromise on taste,” said Crystal Light.
Starbucks is rolling out its new spring menu featuring the new “iced cherry chai,” which is described as “black tea infused with cinnamon, clove and other warming spices combined with milk and ice. It’s finished with cherry cream cold foam and a sprinkle of cherry crunch topping for the perfect balance of sweet and spicy.”
Starbucks is also bringing back its lavender menu options for the season as well.
Dunkin’ unveiled a new spring drink—the raspberry watermelon refresher. “Delivering bold, juicy flavor, this refreshing sip combines watermelon and raspberry flavors with your choice of Green Tea or Lemonade,” said Dunkin’.
The August 2024 issue of NACS Magazine feature “Beyond Taste” explored how the experiential factor of drinks that conjure sensory reactions from flavors, textures or memories is becoming more important, a trend penetrating all the way to packaged beverages.