NCA: What Candy Will Americans Reach for This Summer?

Plus, 86% of people going on a summer road trip will bring chocolate and candy.

June 05, 2025

With the summer months finally here, consumers are ready for National Candy Month in June, the National Confectioner’s Association (NCA) said in a press release.

National Candy Month consumer data from NCA found that gummy candy, chocolate, hard candy and taffy top the list of Americans’ favorite summer treats. Eighty-six percent of people going on a summer road trip will bring chocolate and candy, 80% will enjoy their favorite sweets during a visit with family and 64% of beachgoers will bring treats to the beach, NCA said.

NCA also highlighted that 75% of campers will pack chocolate and candy for their outdoor adventures, including for s’mores. And when it comes to assembling their s’mores, 66% of Americans will opt for plain milk or dark chocolate, while 34% will add a twist with caramel, peanut butter or other ingredients.

Meanwhile, two-thirds of consumers said they like timeless taffy flavors like chocolate and vanilla, while the remainder seek out interesting combinations or unusual flavors.

“This summer and all year long, chocolate and candy companies are helping consumers choose the right treat for any occasion by offering more variety in pack sizes and portion options than ever before—all while reminding consumers that candy is a treat and not a meal replacement,” said John Downs, president and CEO of the NCA.

Last month, Ferrera brand SweeTarts introduced its newest innovation: SweeTarts Gummy Halos candy. SweeTarts Gummy Halos candy is available at retailers nationwide now in 3 oz, 3.5 oz, 6 oz and 11 oz packages.

Trolli announced the nationwide launch of its Trolli Sour Brite Squad. The gummies come in three shapes and flavors include blackberry-lime, strawberry-lemonade and raspberry-orange.