EG America today announced a “new-to-industry business fleet card in partnership with AtoB, the fintech payments platform modernizing the fleet and trucking industry’s financial systems. The Alloy Fleet+ Card, tailored to support the unique needs of fleet customers, will provide industry-leading discounts at EG America’s family of brands, best-in-class technology tools, fraud prevention tools and robust credit and credit-building options,” according to a press release sent to NACS.
EG America said the card offers competitive fuel discounts at more than 1,400 EG America stores and provides purchase ability at more than 150,000 fueling locations. Alloy Fleet+ cardholders will receive a 20-cent-per-gallon discount for the first 90 days, with discounts up to eight cents-per-gallon afterward. Cardholders will also have access to exclusive non-fuel perks, Mastercard Easy Savings benefits and 1% cash back on non-fuel expenses for those who qualify.
“The Alloy Fleet+ card is uniquely suited to meet the needs of our fleet customers, providing the security and reporting they require to support all of their vehicles—from light and medium duty to over-the-road trucks and EVs,” said Craig Byerlee, head of commercial fuel sales at EG America. “In addition to generous fuel discounts, cardholders will have the flexibility to use this card to purchase business-related products and services anywhere that MasterCard is accepted, and earn cash back on those purchases.”
Discounts are applicable across EG America’s network of convenience stores and gas stations, including Certified Oil, Cumberland Farms, Fastrac, Kwik Shop, Loaf N’ Jug, Minit Mart, Quik Stop, Sprint Food Stores, Tom Thumb and Turkey Hill stores.
“This product is the first of many steps we’re taking to support the needs of our business customers while delivering transformational industry innovation that differentiates us from competitors and drives continued growth,” said John Carey, president and CEO of EG America. “These businesses deserve the same customer support, spending insights, cost savings, and technology solutions as larger enterprises.”
The Alloy Fleet+ Card will launch in Q1 2025.
In other recent payments news, last month RaceTrac and RaceWay introduced the 10-4 by WEX mobile app. “The 10-4 by WEX app is an efficient solution for many of our professional driver guests, including independent owner-operators and other small trucking operations,” said Nick LaFalce, fleet marketing manager for RaceTrac and RaceWay. “With an expanding variety of payment methods at the pump, we hope to gain loyal customers and offer frictionless transactions with instant savings at the pump for all professional drivers—in whatever ways work best for their business.”