Nouria Closes Enmarket Acquisition

Nouria said all locations will continue operating under the Enmarket brand for now.

February 26, 2025

Nouria Energy completed its acquisition of Enmarket from the Colonial Group Inc. this week. The transaction, initially announced on October 31, 2024, “has received all necessary regulatory approvals and is now finalized. Effective February 25, 2025, all 133 Enmarket c-store locations and 25 car washes will officially operate under the Nouria umbrella,” according to a press release.

“We are thrilled to officially welcome Enmarket into the Nouria family,” said Tony El-Nemr, founder and CEO of Nouria. “This acquisition represents a significant step in our growth strategy, expanding our presence to the Southeast region and allowing us to serve more customers with the high-quality products and services Nouria is known for. We are confident that this integration will be seamless and beneficial for both our customers and our team members.”

Nouria said that the transition takes effect immediately, and guests can expect a smooth and seamless experience. For now, all locations will continue operating under the Enmarket brand “while benefiting from Nouria’s industry-leading expertise and resources,” Nouria said.

“We are committed to ensuring a smooth and positive transition for our customers and employees,” added Joe Hamza, COO at Nouria. “We look forward to serving the Enmarket communities and building lasting relationships with our new customers.”

In 2023, Nouria acquired H.A Mapes Inc., a Maine-based fuel distributor and convenience store operator. The acquisition included company-operated convenience stores under the proprietary Harry's brand, commission dealer (COCM) sites, leased wagon (DTW) dealers, as well as a network of open dealers and commercial accounts and the H.A Mapes headquarters, located in Springvale, Maine.