Dollar General to Open 450 New Stores

Both Dollar General and Dollar Tree report successful third quarters and improved yearly outlooks.

December 05, 2025

Both Dollar General and Dollar Tree reported successful third quarters, with each company raising its full year outlook.

According to the Wall Street Journal, Dollar General said it is planning more than 4,700 real-estate projects including about 450 new store openings in the coming year, most of which will be located in rural communities and feature larger floor plans to allow for expanded health and beauty and fresh produce offerings.

Dollar General said that its lower-income consumers are increasingly stressed, as seen in more frequent shopping trips and fewer items in the basket per visit, WSJ reported. However, consumers are showing resiliency and continuing to spend on everyday items like food and household supplies as well as seasonal products, home décor and apparel.

Dollar Tree noted a similar trend, with its Thanksgiving and Christmas assortments resonating with customers alongside a strong demand for discretionary items such as home décor, household cleaning supplies, personal care, snacks and cookies, wrote Reuters.

Overall, Dollar General shares went up 10%, “on pace for their highest close since August 2024 and extending their more than 50% gain over the past year,” reported WSJ. On a call with analysts, Dollar General CEO Todd Vasos said, “We believe we are well positioned to increase market share with customers across all income brackets.”

Both discount stores reported an increased number of customers coming from higher-income households. “Growing trip frequency among these higher income customers, given their propensity to build bigger baskets, will be a powerful growth driver for Dollar Tree overtime,” Dollar Tree CEO Mike Creedon said in an earnings call, Reuters reported.

Earlier this year, Dollar Tree sold its Family Dollar business for $1 billion—a fraction of the $9 billion acquisition cost it paid almost 10 years ago—to two private equity firms. At the beginning of 2025, Family Dollar had around 7,600 stores after Dollar Tree started shuttering the banner, announcing it would close roughly 1,000 stores in 2024.