Following the announcement in November 2024 that EG America would be joining the Axonet network, EG America said it officially launched its retail media network (RMN) assets last month and is now actively executing campaigns with its brand partners, according to a statement sent to NACS.

EG America said its RMN capabilities “allow its brand partners to reach its shoppers throughout the buying journey and measure and optimize media spend.”

“From generating brand awareness on offsite properties to driving conversions in-store through digital signage and the company’s SmartRewards loyalty program, EG America is already helping early adopter brands drive meaningful sales lift and grow category share through targeted media solutions,” the retailer said.

“Combining Axonet’s cutting-edge technology with our vast network of stores and loyal SmartRewards members creates a game-changing platform for CPG brands to connect with our guests at impactful moments during their buying experience,” said Whitney Johnson, SVP of marketing at EG America. “We’re excited about the forward-thinking offers and brand partnerships this collaboration is already delivering and will continue to into the future.”

“EG America is one of the premier c-store operators in the country. Coupled with the SmartRewards program, their RMN assets provide brands with enhanced digital capabilities to meaningfully and profitably drive product sales and brand awareness,” said Patrick Raycroft, CEO of Axonet. “We are already seeing very positive returns for early adopting brands tapping into EGA’s new capabilities, and we are thrilled to be supporting their growth on the Axonet network.”

For more on retail media networks and how c-stores are uniquely positioned to take advantage of them, check out the article “Revving Up With Retail Media Networks” in the October 2024 issue of NACS Magazine.