RaceTrac announced a new partnership with the Atlanta Braves, “leveraging the iconic baseball franchise to drive growth and engagement for both hometown brands,” according to a press release. RaceTrac said this is the 12th straight year it has partnered with the Major League Baseball franchise. The partnership will also now include Gulf Oil, which RaceTrac acquired in 2023.

New for the 2025 season, RaceTrac branding “will be prominently featured with an iconic sign in right field, strengthening the connection between the convenience retailer and Braves fans. RaceTrac will also offer exclusive in-game rewards, such as free roller grill items, through its loyalty program when Braves players hit home runs during designated ‘RaceTrac Home Run Innings.’ Gulf Oil’s iconic logo will also be featured prominently at Truist Park with infield and outfield signage,” the retailer said.

As part of the multi-year deal, RaceTrac said it will serve as the presenting sponsor of Childhood Cancer Awareness Day at Truist Park. Additionally, RaceTrac’s “Beat The Freeze” in-game race experience in which fans race the brand’s recognizable character, “The Freeze,” will return.

“This partnership is a strategic priority for RaceTrac as we continue to grow our footprint and deepen our roots in Braves country,” said Melanie Isbill, chief brand officer at RaceTrac. “By aligning RaceTrac and Gulf Oil with the beloved Braves brand, we can engage fans in unique and memorable ways, fueling the excitement of Braves baseball, and celebrating the energy that makes Atlanta special.”

RaceTrac said that as Gulf Oil embarks on a nationwide expansion plan, it sees the sponsorship with the Braves as a high-profile opportunity to raise brand awareness and connect with consumers across the Southeast and beyond.

Earlier this month, NFA Burger (Not Fooling Around), which first opened in a Dunwoody, Georgia, gas station in 2019, announced it will open its next location in the Atlanta Braves’ new Outfield Market, an eight-stall food hall that is opening inside Truist Park ahead of the team’s home opener on April 4.

NFA Burger is known for its smash burger sensation which often has customers lining up around the block of the local Chevron station to order.

Read NACS Magazine’s feature about NFA Burger in “The Best Burger in Town,” and learn what Kramer thinks makes the perfect burger in a recent Gas Station Gourmet column, “What Makes a Great Hamburger?