Loop Neighborhood Market Launches Private Label Brand

The Delish by Loop Candy and Snack line is available now.

September 18, 2024

Loop Neighborhood Market has created Delish Candy and Snacks, its own private label brand. The line includes snacks such as gummy bears, peach rings and chili lime peanuts.

“Delish by Loop Candy and Snack line features 16 of the most popular bagged treats, offering a delicious mix of sweet and savory options. It includes classic favorites like fruity gummies, flavorful nuts and energizing trail mixes. Whether you're craving something sugary or a satisfying snack, this diverse assortment has something for everyone,” said Varish Goyal, CEO of Loop Neighborhood Market, in a statement to NACS.

Consumer demand is driving private label growth as shoppers are seeking value without compromising on quality, said Goyal.

“With inflation and economic pressures, shoppers are seeking those affordable, high-quality alternatives. Private label is the solution and is more prevalent in retailers’ offerings,” he said.

The Delish by Loop product launch has “electrified the entire company, from the CEO to the team members. The assortment boasts an incredible shelf presence, with eye-catching packaging that instantly draws attention. Its bold color and fun designs make it stand out, creating a striking visual impact that invites customers to take a closer look,” said Goyal.

Loop told NACS Daily that it will be expanding its private label line to also include beverages.

In June, the retailer celebrated its 11-year anniversary, and offered a fuel discount to customers in honor of the milestone.

“Our goal has always been to provide a unique and convenient shopping experience, and we look forward to serving our community for many more years to come,” Goyal said at the time.

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