Cenex Works to Expand Options at Lambeau Field

The retailer is adding two grab-and-go concession stands.

October 11, 2024

Cenex, the energy brand of CHS Inc., has sponsored two additional fast-serve food and drink concession stands at Lambeau Field, home of the Green Bay Packers. The new fast-serve options, are named The Fastlane and “bring the ease and speed of a convenience store to Packers fans looking for short lines and quick service at Lambeau Field,” according to a press release from CHS.

The Cenex brand has been the Proud Petroleum Partner of the Green Bay Packers for over ten years.

"Cenex is dedicated to supporting the communities we call home,” said Erin Wroge, CHS senior director of energy marketing. “Built on homegrown values and a commitment to locally owned and operated locations, we understand the deep pride for the Packers that spans across Wisconsin. We are thrilled to expand our presence at Lambeau Field to fuel Packers fans with convenient food and drink offerings throughout football season.”

The Packers will host the 2025 National Football League (NFL) draft. During that time, more than 240,000 football fans are expected to visit Lambeau Field and surrounding areas.

“With the 2025 NFL Draft coming to Lambeau Field, the demand for quick options will be at an all-time high. We are proud to fuel football fans not only at Lambeau Field, but on their travels to and from the draft as well,” added Wroge. Wisconsin is the state with the second-largest number of locations in the Cenex footprint.

In other sports marketing news, earlier this year Onvo became the official travel plaza sponsor of Penn State football while Pilot partnered with the University of Tennessee athletic department.