After
acquiring Stuzo, a convenience and fuel retail technology company, earlier this year, ParTech Inc. (PAR) has rebranded Stuzo
to PAR Retail. PAR stated in a press release that this rebranding “reflects a continued commitment to the convenience and fuel retail sectors.”
PAR Retail works with retailers to integrate loyalty programs and offer customers seamless payments, immersive digital customer experiences, on-site engagement and specialized tobacco loyalty programs.
“With PAR’s acquisition of Stuzo, we’re doubling down on our c-store offering, providing new ways for retailers to achieve their specific business goals,” said Jake Kiser, general manager of PAR Retail. “The PAR Retail team is committed to moving this industry forward. Our approach is different in that we truly ingrain ourselves in our customer’s businesses, using our knowledge and expertise to deliver maximum results.”
Savneet Singh, CEO of PAR Technology, said of the transformation: "The rebranding of Stuzo to PAR Retail represents a pivotal moment for our company and the industry. This change reflects our commitment to delivering comprehensive, innovative solutions that drive real business outcomes for clients. This new chapter is an exciting step towards continuing to lead the way in convenience and to continue to fuel retail technology."
With the acquisition of PAR Retail, PAR specializes in technology for convenience and fuel retailers with over 25,000 sites and substantial opportunities for innovation in the convenience channel, the company said.