According to the company, Lula Commerce combines AI and verticalized industry expertise to handle tasks ordinarily managed by a retailer’s internal marketing, operations, data science, accounting and category-management teams, stating that on average, “Lula’s managed services can help offset 3.7 FTE resources on an annualized basis, allowing in-house talent to focus on strategic growth initiatives.”

“We built Lula to serve all retailers, regardless of size, and to democratize access to digital experiences. Over the past few years, we've observed larger mid-market and enterprise brands struggling to launch digital experiences, as most software-only solutions lack adequate guidance and a comprehensive multi-year roadmap for retailers to follow,” said Co-founder and CEO Adit Gupta. “Lula Commerce represents a significant leap forward, offering new enterprise features and managed services for brands seeking a comprehensive digital growth strategy while minimizing the need for internal resources.”

According to Lula, consumer trends indicate that 78.7% of shoppers reported buying groceries online after the Covid-19 outbreak, a 39% increase from pre-pandemic levels. In 2023, the State of Convenience Report by Incisiv revealed that 61% of executives consider it crucial for convenience stores to expand their market share on third-party platforms like Uber Eats and DoorDash, up from 43% in 2022.

Additionally, the company plans to unveil new products later this year, including Lula Direct, which it described as a first-party ordering engine, and a full-conversational AI agent designed to support ordering and call center functions for retailers.