Weigel’s Celebrates ‘Innovative Approach’ to Boosting Loyalty

The retailer’s 2023 Loyalty Store Competition led to a 15% increase in loyalty penetration rate.

January 30, 2024

Weigel’s announced that its 2023 Loyalty Store Competition has successfully concluded. The competition was designed to drive loyalty results and “boost a competitive spirit among stores,” the company stated.

The event focused on achieving a specific loyalty penetration rate each week. It culminated in a raffle where employees won prizes.

Over the course of the competition, stores worked to meet and exceed a set loyalty penetration rate. Each week that a store achieved this goal, it earned an entry into the Weigel's loyalty sweepstakes.

According to a company press release, the approach “not only fostered a spirit of healthy competition among the stores but also significantly enhanced customer interactions, leading to a remarkable 15% increase in the overall loyalty penetration rate for all participating stores.”

Weigel’s closed out the competition with a celebratory party, where the raffle was held. The company stated that the event was “a true testament to the hard work and dedication of Weigel's staff.”

At the party and raffle, one cashier, a district manager, and a store manager each won a luxurious cruise for themselves and a guest. The event's pinnacle was a key-and-safe challenge, where a store manager, who has been with Weigel's for 15 years, unlocked the safe and won a brand-new Toyota Corolla.

"We are incredibly proud of our team's efforts and the positive impact this competition has had on our customer engagement," said Billy Weigel, owner of Weigel's. "This initiative not only rewarded our hardworking staff but also significantly bolstered our loyalty program, demonstrating our commitment to both our employees and our valued customers."

Weigel’s stated that the competition “serves as a shining example of how strategic initiatives can effectively align business objectives with employee incentives and customer loyalty.” The company also said that it looks forward to implementing more innovative strategies in the future.