Chipotle Teams Up With Strava For New Year Fitness

Consumers who run in “Chipotle segments” have the opportunity to win free Lifestyle Bowls for life.

January 03, 2024

Chipotle Mexican Grill announced a partnership with Strava, a digital exercise tracking app with over 120 million athletes, to “encourage and reward healthy habits this year.” The QSR is the first restaurant brand to build a customized challenge on Strava, offering athletes a chance at free Lifestyle Bowls.

The QSR conducted a running survey, which found that nearly seven out of 10 Chipotle consumers who are runners indicated that they are likely or very likely to eat Chipotle after training for a race.

With Strava, Chipotle created “Chipotle segments” in key markets, which are portions of roads and trails created by the Strava community where athletes can find friendly competition by chasing the fastest times on the leaderboard. Starting today, Strava athletes can take on Chipotle segments in New York, Los Angeles, Chicago, Washington D.C., Denver and Columbus, Ohio, for a chance to earn free Lifestyle Bowls for a year.

The QSR is also launching various challenges to runners, with rewards ranging from a free Lifestyle Bowl to a free side of guacamole. On Friday, January 12, the first 30,000 Chipotle Rewards members who order a Lifestyle Bowl on the Chipotle app or online will receive a free Lifestyle Bowl offer in their Chipotle Rewards account one week later for “No Quitters Day.”

The brand also will launch a national streak-based challenge on Strava on January 15 to motivate and reward fans who maintain healthy movement habits post-Quitters Day. Chipotle will recognize athletes who complete the challenge with a chance to receive a free side of guacamole for logging at least 20 minutes of activity twice per week on Strava from January 15 through January 28.