In honor of Taco Bell’s Mtn Dew Baja Blast drink turning 20 years old, the brand is giving fans a chance to buy the flavor not only at the QSR, but also in bottles and cans all-year in stores nationwide for the first time.
"Mtn Dew Baja Blast has cemented its place as a fan-favorite flavor in pop culture and as a staple in countless Taco Bell orders, so we knew we had to celebrate its 20th anniversary in a big way,” said JP Bittencourt, vice president of marketing at Mtn Dew. “Nothing's better than giving fans what they've asked for, with a few additional surprises to keep the celebration going all year long."
"Thank you to all the Baja Blast lovers over the last 20 years. Because of you, everyone nationwide can now buy the beloved flavor in stores and as always, at Taco Bell, all year long and earn rewards while doing so ... that's a win-win,” Bittencourt added.
In a promotion sponsored by Mtn Dew, fans have a chance to earn rewards for enjoying a Baja Blast, “no matter where they Do the Dew.” With every purchase of Baja Blast and Baja Blast zero sugar, both in stores and at participating Taco Bell locations, consumers can scan to collect coins for a chance to redeem Baja gear, accessories, electronics, a Taco Bell deal and more.
In addition, according to a company press release, Mtn Dew Baja Blast will “make its first-ever onscreen appearance during the biggest game of the year … Super Bowl LVIII!”