Pilot is “embarking on a major brand evolution” with the launch of its new ad campaign, “See You Out Here.” “The campaign embodies the company's purpose to ‘show people they matter at every turn’ by forging a deeper emotional connection between Pilot and the experiences drivers crave,” the company said.

The new ad campaign is being directed by the company’s first-ever chief marketing officer, Adrienne Ingoldt. This campaign is the first to showcase Pilot's refreshed brand identity which includes a “fresh, bold style with a new, modern logo, a more vibrant color palette and a relatable, witty brand voice,” the company said.

The new campaign will come to life through broadcast television in five key markets across the United States, nationwide billboards, social media, radio ads, and more.

"It's the people and the moments along the way that make being on the road so much more than just traveling from point A to B," Ingoldt explained. "We've found that people who choose to drive—wherever their journey takes them—have a shared desire to embrace all the possibilities along the way. Pilot is out here to fuel them up, fill them up, and lift them up."

To develop this campaign, Pilot spoke to all types of drivers to better understand the community it serves. The company said that the conversations revealed that “like in life, it’s about the journey and what you make of it, not just the destination.”

"Everyone who's ever hand-surfed out the window or belted out an epic car power ballad knows the middle of nowhere can be the greatest somewhere," added Ingoldt. "Our brand is how we show up for drivers—whether it's in the middle of a rigorous multi-day haul or an epic road trip, we get them and have just what they need to keep that upbeat feeling rolling. See you out here!"