7-Eleven’s private label 7-Select created a lineup of new energy drinks called 7-Select Fusion Energy. Available flavors include Cosmic Cherry, Rockin' Rainbow, Galactic Citrus, and Paradise Pulse.

According to the company, “Each can is packed with high antioxidant Vitamin C and essential B6 and B12 vitamins to elevate energy, boost mental sharpness, and enhance mood. 7-Select Fusion Energy contains zero sugar, is gluten-free and free from artificial colors and high fructose corn syrup, providing customers with a better, healthier energy drink option.”

The retailer also introduced the 7-Select Rehydrate lineup of beverages. The 20-ounce drink is a “premium hydration beverage formulated for ultimate hydration and immune support,” and has five electrolytes and vitamins.

Flavors include cherry, fruit punch, and grape. With the launch, from now until August 27, customers can buy one bottle of 7-Select Rehydrate and get another one for free.

"With the launch of our new energy drink, 7-Select Fusion Energy, and the new 7-Select Rehydrate hydration beverage, we're providing our customers with innovative, high-quality private brand items crafted to energize and refresh," said Nikki Boyers, vice president of private brands at 7-Eleven. "Whether needing a quick boost to help power through the day or a break for hydration, our new beverages are designed to meet the evolving needs of our customers who stay on the go."

Earlier this month, 7-Eleven launched their pumpkin coffee lineup, featuring a pumpkin cream cold brew, pumpkin spice coffee, and a pumpkin spice latte. Select locations will also offer a limited-edition pumpkin Slurpee.