Twice Daily, the Nashville-based convenience retail brand owned by Tri Star Energy, said it’s been able to increase its sales dollars by 225% since adding order and delivery and a custom mobile app to its pre-existing Paytronix-powered loyalty program.
“Linking online ordering with loyalty makes the whole buying process seamless and has substantially helped increase sales,” said Jackson Tolk, loyalty and mobile app manager, Tri Star Energy.
“Twice Daily’s proprietary food service offering is a focused differentiator. We want people to know that they can get quality food from Twice Daily that’s on the same level as QSR options,” Tolk added.
Between January 23 and December 22, 2023, Twice Daily experienced:
- 225% Increase in Sales: The powerful combination of loyalty and online ordering has increased both spend and frequency.
- 55% Monthly Lift in Orders: A growing online ordering program enables Twice Daily to meet customers where they are, creating additional purchase occasions.
- 95% Increase in Unique Customers: Twice Daily’s order-ahead is acquiring new customers in the name of convenience.
“Down the road, people will buy everything on their phones, and if convenience stores haven’t prepared, they’ll wish they had,” said Jeff Hoover, director of c-store strategy and analytics, Paytronix. “Brands like Twice Daily are discovering that the attachment rate with loyalty for online ordering is extremely high. Most people will opt-in, even if it's just to have their order remembered for the next time or if there’s a free product available for ordering online through the loyalty program. But it’s not so much about loyalty. It's just about being connected and knowing as many of your customers and as much about them as you can fairly.”
A report released earlier this summer from Paytronix found that operators in the 75th percentile of loyalty transaction share achieve 30% of their transactions from loyalty program members, while brands in the 90th percentile see loyalty penetration reaching 37% and beyond. The report measured key metrics such as retention, the effectiveness of personalization, email campaigns and more across QSRs, restaurants, and c-stores.