Hershey Launches New Halloween Candy

The lineup includes Kit Kat Ghost Toast, Reese’s Werewolf Tracks and more.

August 12, 2024

The Hershey Company is gearing up for Halloween with a line of new seasonal candy. The new items include:

  • Kit Kat Ghost Toast: The classic, crisp wafers are wrapped in a new cinnamon toast flavored creme. Available for a limited time in standard, king, and snack sizes.
  • Reese's Werewolf Tracks: These treats feature a combination of vanilla-flavored creme, milk chocolate, and peanut butter, and are available in standard and king sizes.
  • Hershey's Milk Chocolate Harry Potter Bar Snack Size: Discover one of the four houses of Hogwarts engraved on each Hershey's Harry Potter snack size bar. Available in 9.45 oz bags.
  • Twizzlers Ghosts: The first-ever Twizzlers Halloween shape. These cherry-flavored, ghost-shaped chewy candies come in an 8.5-ounce bag.

"Hershey has long been a leader in Halloween festivities, offering beloved treats that have become synonymous with the season," said Heather Seamans, senior manager, fall marketing at The Hershey Company. "This year, with Kit Kat Ghost Toast and Reese's Werewolf Tracks, we're showcasing our commitment to innovation and fun with bold, exciting Halloween flavors, inviting consumers to choose both."

Other returning favorites from Hershey this Halloween include Reese’s Pumpkins, Reese’s Skeletons, Reese’s assorted bag of ghosts, bats and pumpkins, Hershey’s Harry Potter Kisses, and Halloween-themed SkinnyPop and Pirate’s Booty.

Earlier this summer, Hershey launched Reese’s limited-edition peanut butter and chocolate Reese’s Medals in honor of the Olympics. It also released limited-time Hershey’s Kisses with patriotic wrapping, and “to celebrate Team USA’s gold-worthy achievements,” a golden pineapple flavor of Ice Breakers gum and mints.