KRS, an integrated enterprise software solutions platform for the convenience, petroleum and restaurant industries, announced it is changing its name to Ignite Retail Technology on September 25 to signal a broader focus on its expanded retail ecosystem.
According to a company press release, the rebrand has been led by Ignite’s chief marketing officer Ernie Harker.
“There’s a moment before a rocket takes off when a shower of sparks ignites booster fuel—instantly releasing the rocket's full potential and propelling it into space,” said Harker. “We changed our name to Ignite to remind our customers that, like launching a rocket, we use intelligent technology to release their full business potential. We even call our home office “Mission Control” because our mission is to ignite our retailers’ revenue and cut down expenses by providing powerful and intelligent retail tools.”
"Over the past decade, we've been hard at work building something even more incredible—the industry's most integrated platform of smart retail solutions," said Pat Lewis, founder and CEO of Ignite Retail Technology. “When these solutions are used together, they create something that's out of this world: the Ignite Retail Operating System (IROS). Our next-generation platform furthers our purpose to meet the needs of retailers of every size on their terms. It's the central theme to everything we do.”
John Lofstock, Ignite's senior business development consultant, and the former editor of Convenience Store Decisions and executive director of the National Advisory Group (NAG), served as a consultant for the rebranding.
"I have watched the growth of Ignite with Pat and Renee for more than two decades. During that time, no one was more passionate about providing the best technology solutions in the convenience store industry," Lofstock said. "Since the day I joined this company, I continue to be impressed by the company's passion, dedication and commitment to excellence. This rebranding highlights our primary mission to serve retailers on their terms. I am proud to work with a family-owned business with whom I share these values."