Cumberland Farms Brings Back 12 Days of Giveaways

Prizes include free gas for a year, Airpods 3, tickets to the Boston Celtics and more.

December 11, 2025

Cumberland Farms, one of EG America’s convenience retail brands, is bringing back its 12 Days of Cumby’s giveaway, according to a press release.

“We joined forces with incredible brand partners to create 12 days of giveaways that will truly make our winners' season brighter. And this year, we're spreading the joy with our team members too," said Whitney Johnson, SVP of marketing for Cumberland Farms. “We are excited to share the spirit of the season with our fans, teams and communities with this campaign that wraps up all the fun and festivity of the holidays.”

All giveaways will be announced exclusively on the company’s Instagram page, “where daily drops will unfold like a holiday countdown.” The 2025 giveaway lineup includes:

  • Free gas for a year, featuring creator Kevin Cooney
  • Premium Boston Celtics tickets, courtesy of Pepsi
  • New England Patriots tickets for two, courtesy of Krispy Krunchy Chicken
  • PHX Firehouse Stock-Up, featuring Dave Portnoy
  • $1,000 American Express gift card
  • A year of free Cumberland Farm's coffee
  • A year of Little Debbies and exclusive Little Debbies swag
  • A year of free Tornados and branded swag pack
  • A year of Chomps (Yeti Cooler and swag)
  • AirPod Pros 3 and Barebells bundle
  • Pokemon Shipper with 72 packs of the new card drop
  • Exclusive Cumby’s swag pack

In addition to giveaways, Cumberland Farms said it will also give deserving team members surprise gifts as part of the inaugural Cumby’s Give Back Day. It also launched its Comments for Meals initiative: For every comment made on a 12 Days of Cumby’s giveaway post between December 9–20, the company will donate a shelf-stable meal kit to families through the YMCA.

In other holiday giveaway news, Friendly Express is doing a 12 days of giveaways event through its mobile app. Customers can “unwrap” a new prize daily for the first 12 days of the month. Later in December, Friendly Express will roll out a special week of year-long giveaways, offering customers the opportunity to win grand prizes including coffee for a year and pizza for a year, the company said.