PepsiCo Teams Up With Bad Bunny on Summer Marketing Campaign

The beverage company is giving away three-months free of Apple Music and other prizes.

May 19, 2023

PURCHASE, N.Y.—PepsiCo is partnering with global superstar Bad Bunny on "Press Play On Summer," a new marketing campaign that pairs the beverage brand with the artist. Consumers who purchase a select limited-edition PepsiCo beverage can unlock three months free of Apple Music. In addition, consumers will have a chance to win one of over 100,000 instant prizes, including weekly fly-away trips.

In 2022, Bad Bunny was announced as Apple Music's Artist of the Year, in acknowledgment of the musician's artistic excellence and influence on global culture. With hits that are hallmarks of the season's soundtrack, Bad Bunny fans can enjoy up to three months of free listening on Apple Music this summer.

"We at Pepsi couldn't be more excited to kick off this historic partnership with Apple Music and Bad Bunny. Both Pepsi and Apple Music have such storied histories in the music space delivering first-of-its-kind experiences for our fans over the years, so it is only fitting that we join forces to create 'Press Play On Summer'," said Todd Kaplan, chief marketing officer – Pepsi.

The offer is available with any purchase of specially marked 20-ounce bottles of Pepsi, Pepsi Zero Sugar, Pepsi Mango, Pepsi Wild Cherry, Mountain Dew, Mountain Dew Major Melon, Mountain Dew Spark, Mountain Dew Voltage, Starry and Starry Zero Sugar with the "Press Play On Summer" QR code.

And who knows … maybe the singer will promote his partnership with another impromptu concert atop a gas station roof.