ALEXANDRIA, Va.—DeliMart, an Iowa City-based convenience retailer with five stores, is closing all of its locations. They will reopen as Casey’s, according to the Cedar Rapids Gazette.
Brothers John and Frank Moreland opened the first DeliMart in 1985 on Highway 1 in Iowa City, the Gazette reports. “To make a long story short, we decided to build a convenience store so he could run it,” John Moreland said of his younger brother. Frank Moreland bought the stores from his brother in 2005. Frank Moreland died in 2021 from complications of COVID.
DeliMart’s employees will be offered a role at Casey’s, Casey’s spokeswoman Katie Petru said in an email to the Gazette.
Casey’s CEO Darren Rebelez kicked off the NACS Leadership Forum in February with a conversation on innovating the guest experience and the retailer’s pizza program. Since taking the helm in 2019, Rebelez has led the 55-year-old company on a transformation to “be a bigger, better and more contemporary version of ourselves,” he said. Guided by a new strategic plan, Casey’s has refreshed its brand, launched private-label goods, made significant new acquisitions and added new digital capabilities across loyalty, delivery and fulfillment.