The Coca-Cola Company is launching its new Sprite + Tea LTO. “The category-crossing offering blends the crisp, lemon-lime refreshment of Sprite with the classically refreshing flavor of tea. Regular and zero-sugar varieties of Sprite + Tea hit shelves [yesterday] across the United States and Canada and will remain in market through October,” the company said in a press release.

Coca-Cola describes Sprite + Tea as a uniquely strategic, insights-driven innovation inspired by an online trend of consumers steeping tea bags in Sprite.

“We’re always listening to our consumers, but this particular phenomenon motivated us to explore how we could offer our own refreshing take on tea,” said Kate Schaufelberger, brand director, Sprite North America. “Sprite fans love variety, not just in flavor but in the ways we bring refreshment to life through unique multisensorial experiences that stay true to the essence of the brand.”

“When it blew up on TikTok with millions of views, it was a gut check that we were on the right track. Because you never go wrong when you listen to consumers and tap into what they’re doing by becoming part of their everyday,” said Senior Creative Director, Sparkling Flavors North America, A.P. Chaney.

Packaging for the LTO “fuses the Sprite logo and signature green with gold and amber accents, dynamic splash graphics and a youthful font atypical of ready-to-drink tea brands.”

Sprite + Tea hits the market on the heels of last summer’s LTO, Sprite Chill, which became “the No. 1 selling sparkling soft drink innovation at Coca‑Cola in 2024, earning a sustaining spot in the Sprite portfolio lineup.” Schaufelberger said the team hopes Sprite + Tea will become a year-over-year seasonal offering like the holiday Sprite Winter Spiced Cranberry.