WORCESTER, Mass.—Nouria has launched a new mobile app, which incorporates online ordering and delivery services, real-time fuel pricing updates, monthly promotions, location services and an enhanced loyalty program. As part of this program, customers can earn exclusive rewards, such as a free cup of freshly-brewed hot or iced coffee at Café Nouria locations or a free bottle of My Nouria Spring Water at alternative locations throughout the summer season.
Additionally, Nouria app members benefit from up to 10 cents off per gallon on fuel for select in-store purchases, including snacks, beverages, freshly-made food and grab-and-go items. By making additional purchases and taking advantage of national offers, members can increase their cents per gallon earnings.
Joe Hamza, chief operating officer, emphasized the significance of the company’s digital transformation. “Our company has experienced remarkable growth, and embracing cutting-edge technology has been crucial in providing our guests with the best products and value,” he said. “Our mission is to deliver the ultimate guest experience, ensuring delight with every visit. With the introduction of our mobile app, we are now able to extend this seamless, online experience to our valued guests.”
Consumers are using apps more frequently. Global research from Airship, a mobile app company, found that of the 11,000 shoppers surveyed in February, about 33% are using apps more often, and 45% report about the same usage as they did last year. Only 13% have decreased their use, and 10% have not utilized apps.
Most Millennials (81%) are using retail apps more or the same amount as last year along with 79% of Gen Xers. But Gen Zers and Boomers are below the average, both at 72% of respondents reporting using retail apps more or the same amount. High-income households experience heavy usage (82%), followed by medium-income households (79%) and low-income households (75%).
NACS published a free report on how convenience retailers can build loyalty program affinity beyond rewards. It provides insights into c-store loyalty programs, shopper expectations, program engagement, personalization and program access/communication.
A free NACS webinar is available that shows retailers how to improve their current loyalty program.