ALEXANDRIA, Va.—Coca-Cola describes its newest Creations flavor, Coca-Cola Move, as bringing “to life the transformational power of music.”
“From her beginnings as a classically trained flamenco artist in Spain, to her rise as a global pop star, Rosalía has transcended borders and genres in music, fashion and more,” Coca-Cola says of its collaborator on the flavor.
“Partnering with the inspirational and genre-defying Rosalía to bring to life our latest drop under Coca‑Cola Creations has been a blast and has broken new ground for Coca‑Cola Creations,” said Oana Vlad, senior director, global strategy, The Coca‑Cola Company.<.p>
Coca‑Cola Move features a striking packaging design embracing the contrasts of the artist’s persona—from vibrant pink inspired by her playful and creative personality to minimalistic black representing her bold elegance.
Rosalía recently dropped a new single, “LLYLM,” inspired by Coca‑Cola Move and embodying the concept of transformation through a genre-crossing journey. Released globally by Columbia Records, the song is a first for the artist in that it features multiple languages, including a full section in English.
Coca‑Cola Move cans and bottles include a scannable QR code that serves as a portal to the Coca‑Cola Creations Hub, which features a host of cinematic experiences: behind-the-scenes content of Rosalía recording her new single; a personality quiz that creates custom 3D, metaverse-inspired avatars and playlists based on fan responses; and a music video celebrating all versions of the artist by incorporating live action photography and animation sequences.
Coca‑Cola Move launches this month in the United States, Canada and more than 20 additional markets around the world. A zero-sugar option also will be available.
The launch follows the 2022 rollout of five fantasy-flavored Coca‑Cola Creations drops: Coca‑Cola Starlight, Coca‑Cola Byte, the artist Marshmello’s Limited Edition Coca‑Cola, Coca‑Cola Dreamworld, and Coca‑Cola Soul Blast.
According to a press release, “Coca‑Cola Creations lends the iconic Coca‑Cola brand to new expressions, driven by collaboration, creativity and connection. Each sequential, surprise-and-delight drop includes a limited-edition flavor, complemented by designs and experiences, with inspiration from music, gaming and culture across physical and digital worlds.”