Dover Fueling Solutions (DFS), part of Dover, has launched 4Court Media, a retail media network at the fuel dispenser, according to a press release. The network is already live at more than 1,500 locations with 13,000 screens on Wayne fuel dispensers.

According to Dover, this new retail media network provides a “turnkey, fully managed media service that delivers an engaging forecourt experience while generating incremental revenue through ad sales. Retailers can also integrate their own promotional content alongside national ads, creating a flexible platform to highlight store offerings, loyalty programs and seasonal campaigns, which helps drive consumers inside and increase in-store sales,” the company said.

According to DFS, 4Court Media gives advertisers access to a broad range of fueling retailers, including thousands of independent operators.

"4Court Media is driving real momentum within the forecourt media landscape," said Dan Seymour, commercial partnership lead for 4Court Media. "Advertisers finally have a scalable, high-quality alternative for engaging consumers at the dispenser. With DFS's nationwide reach and rapid site growth, 4Court Media delivers the choice and flexibility brands have been waiting for."

"DFS has been shaping forecourt technology for over a century, and 4Court Media represents the next evolution of advertising leadership," said Kendra Keller, vice president and general manager, North America, for DFS. "By combining our solutions with a fast-growing retail media network, we're giving advertisers a powerful way to reach highly engaged consumers and providing retailers a proven tool to drive foot traffic and in-store sales at a pivotal moment of purchase decision-making."

Read more about retail media networks in the October 2024 issue of NACS Magazine feature “Revving Up With Retail Media Networks.”