Dash In Celebrates Newest Location

The Loudoun County, Virginia, site features a reimagined store experience and new menu.

March 30, 2023

ALEXANDRIA, Va.—Dash In, a Wills Group company, unveiled its newest Dash In store. The all-new Dash In features a reimagined store experience and new menu. The menu reinforces Dash In’s commitment to offering wholesome food made on-site using simple, fresh ingredients, the company said in a statement.

The first of its kind for Dash In, the Loudoun County location introduces a store experience that invites guests to linger, with the all-new store featuring both in-store seating and an outdoor patio. The 5,600 square-foot store features 17 fueling positions and a Splash In ECO Car Wash.

“The new Dash In is a result of a five-year journey throughout which we worked together across the Wills Group to completely reimagine the store experience for our guests,” said Wills Group President and COO Julian B. (Blackie) Wills. “Today’s opening demonstrates our collective commitment to innovation across Dash In, with our new menu featuring a variety of items made fresh in the store and a renewed Dash In brand that debuts in Loudoun County and will continue to roll out in the coming months across the Mid-Atlantic region. We are excited to introduce the new Dash In experience.”

The newest Dash In location presents a distinct environment featuring natural wood exterior finishes, polished concrete floors and excellent line of sight throughout the store. Dash In’s open kitchen remains at the center of the store experience, flanked by a beverage wall on one side featuring Dash In’s bean-to-cup coffee, a new line of refreshing beverages and unique blended beverage offerings as part of Dash In’s craft beverage wall. A beer cave and wine selections are featured on the other side of the central kitchen location. The store was designed to foster transparency and openness throughout the guest experience alongside its fresh-made food offerings.

The all-new Dash In menu now includes specialty burgers, chips and baked goods made on-site. The menu features “Made for You and Fresh to Go” offerings that include main course salads and Dash In Kitchen Bowls along with Dash In favorites such as Stackadillas. The Loudoun County Dash In also features a self-serve, automated shake and smoothie machine that prepares more than 40 different beverages to order. Dash In will also continue to serve breakfast all-day using fresh cracked eggs, with this new Dash In location also offering fresh-made biscuits, croissants and mini-donuts.

As part of Dash In’s commitment to offering customers a fresh and elevated menu, celebrity chef Spike Mendelsohn and Dash In have partnered to present a limited-time burger offering, the “Spike Burger,” available at the Loudoun County Dash In through May.

Earlier this month, Dash In parent company Wills Group was recognized with a Great Place to Work certification.