The Wills Group announced that it has unveiled its first standalone tunnel Splash In ECO Car Wash in La Plata, Maryland, “marking a pivotal step in our expansion strategy. This facility embodies our commitment to innovation and quality service, and offers a glimpse into the future of sustainable car washing in the Mid-Atlantic.”

According to the retailer, which operates Dash In convenience stores in addition to over 50 Splash In car washes across the Mid-Atlantic, the car wash industry is evolving, influenced by technological advancements and heightened environmental consciousness. “Today’s consumers seek efficient car cleaning that’s also eco-conscious. Traditional car wash methods, often seen as chemically-laden and water-intensive, are being reevaluated in favor of sustainable practices,” the company said, adding, “by integrating advanced water recycling systems and eco-friendly cleaning solutions, we’re not just meeting industry standards but setting them.”

According to the Will Group, the decision to establish a standalone tunnel in La Plata was the culmination of lessons learned, market research and its vision for the future. Mike Mulhern, director of operations at Splash In, said, “Refining our operational efficiencies and selecting the right vendors were all part of the process.”

Benefits of this system include:

• Efficiency: The 95-ft tunnel is designed to handle more cars in a shorter time frame, meeting the rising demand for speedy yet thorough car wash services.
• Eco-friendly: By design, tunnel systems minimize water waste, aligning with Splash In’s commitment to sustainability.
• Quality: A consistent, top-notch wash ensures customer satisfaction.

The facility also boasts two 40 HP central vacuum turbines with variable frequency drive for 17 vacuum stalls with compressed air, uses industry-leading detergents, and reclaims 60% of the wash water.

Members can currently use their memberships at six locations, washing their vehicles daily for the cost of two washes. Members benefit from online account management, complimentary vacuums, and multi-car discounts.

Reflecting on the company’s evolution from a fuels dominant entity to a multifaceted organization, Mike Mulhern touched on the personal side of car washing: “People wash their cars to make themselves feel better. They come to us to be happy, and our job is to enhance their experience.”

According to the company, the Wills Group is poised for significant growth, with a target of 120 car washes, including 20-25 tunnels.