Wawa Recharges NASCAR Sponsorship

The company sponsored four teams at the Wawa 250, each representing its new Recharger energy drinks.

August 24, 2023

Wawa announced a new element of its partnership with NASCAR. For the past three years, Wawa has served as the primary sponsor for the NASCAR Xfinity Series race at Daytona, but this year it has added some Wawa flavor.

The company will be serving as primary sponsor of four NASCAR Xfinity Series teams, with each driver representing one of Wawa’s brand-new Recharger energy drinks. Spectators will see the vibrant colors and themes of the Mermaid, Dragon Burst, Galaxy and Island Surf Rechargers zipping around the track.

“We are thrilled to announce our continued sponsorship with NASCAR and support one of the Xfinity Series’ most anticipated events with a special sponsorship of four very talented drivers” said Jim Morey, chief marketing and brand officer for Wawa. “We look forward to fueling the energy and excitement of this one-of-a-kind superspeedway race with the colors and themes of our new line of Recharger energy drinks.”

Natalie Decker from Emerling Gase Racing will be representing the Mermaid Recharger. She will be the only female driver on the track for this race. "Just like the mythical mermaid, we're diving deep into this race with grace and determination. Daytona under the lights is mesmerizing, much like the allure of the deep sea. Racing at the world's racing capital is always a dream, and with Wawa's Mermaid Recharger by our side, we're aiming to make some waves!"

From RSS Racing, Joe Graf Jr., a proud New Jersey native just like Wawa, carries his state's pride. "Being from New Jersey, I'm thrilled to represent Wawa at Daytona this weekend. I'm going to use the energy of the Galaxy Recharger and the cosmic alliance of one of my favorite brands and one of my favorite tracks to power through to a solid finish."

The race is taking place on August 25 and will be broadcast live starting at 7:30 p.m. EST on the USA Network.

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