Kum & Go Kicks Off 10th Annual Habitat for Humanity Cause Marketing Campaign

The convenience retailer has raised more than $5 million for the organization overall.

April 06, 2023

DES MOINES, Iowa—Since 2014, Kum & Go and Habitat for Humanity have worked together to build strength, stability and self-reliance through shelter in communities across the United States. Over the past 10 years, Kum & Go has raised more than $5 million for Habitat for Humanity. It has pledged a minimum of $500,000 to support the organization this year, Kum & Go announced in a statement.

At the center of its efforts is Kum & Go’s Donate Change to Make a Change in-store campaign. Throughout April, all 400+ Kum & Go store locations across its 13-state footprint will encourage customers to donate to Habitat at checkout to raise funds on a local and national level. Associates are highly engaged with the campaign through store contests and donation box creation. Kum & Go’s Buy Water & Build Homes initiative also takes place during the month of April, where 10 cents from every 20-ounce bottle of Kum & Go water purchased is donated to Habitat.

As one of three cause marketing sponsors on Habitat for Humanity’s national Home Is the Key campaign, Kum & Go is donating time and support by partnering with Habitat for Humanity of Detroit on its Earth Day block party on April 22. This opportunity is especially exciting for Kum & Go as it is preparing to enter the Detroit market in 2024.

In its hometown, Kum & Go is a proud sponsor of Greater Des Moines Habitat for Humanity’s Women Build Luncheon. The June 14 event is a hands-on opportunity for women to work together to create affordable homeownership opportunities.

Also, Kum & Go will engage with several of its local store teams and communities by participating in build days in Fayetteville, Ark., Denver, Colo., and Des Moines, Iowa, throughout May and June.

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