ANKENY, IOWA & WASHINGTON—Casey’s has partnered with GetUpside to make cashback promotions available to Casey’s customers, according to a news release. The partnership will begin with fuel promotions and then expand to include in-store and restaurant promotions in the coming months.

“Casey’s is always looking for ways to offer our guests more value, and we’re excited to partner with GetUpside to do just that,” said Art Sebastian, Casey’s vice president of digital. “GetUpside’s approach to measurement allows them to prove their impact and complement our existing programs while they drive value to users.”

This launch aligns with Casey’s increased investment in digital tools that boost guest loyalty and have a proven impact on profit. Customers open the GetUpside app, claim a promotion from a Casey’s location, purchase as usual and earn cash back in the GetUpside app.

“Casey’s continues to thrive in today’s increasingly competitive retail environment because they innovate for their customers,” says GetUpside CEO Alex Kinnier. “We’re proud to partner with such a beloved brand to put them in touch with the customers they’re not reaching today and keep them coming back, so we can deliver incremental profit to their business.”

According to GetUpside, its mobile app connects new customers to gas stations, convenience stores, grocery stores, and restaurants nationwide, by presenting users with personalized offers based on their transaction history. Since its launch in 2016, more than 30 million users have gained access to GetUpside offers. All offers are personalized, margin-bound and guaranteed to be profitable, says the company.

Learn about Casey’s Rewards customer loyalty program in the NACS Magazine article “Just Rewards.”