SAN FRANCISCO—DoorDash announced has acquired startup Bbot, according to a news release. Bbot is a hospitality technology that builds order-and-pay software designed to improve the guest ordering experience.

DoorDash says that the partnership will allow DoorDash to better support the needs of restaurateurs and other food and beverage venue operators.

“We're excited to bring our combined suite to an even wider selection of merchants across the hospitality space, including bars, hotels and ghost kitchens, so these businesses can engage with more customers, increase their quality of service and grow sales,” said Tom Pickett, DoorDash's chief revenue officer. “Bbot has built best-in-class features and highly customizable tools that will enable DoorDash to better support the ever-growing range of merchant needs.”

With Bbot, DoorDash is expanding its suite of first-party platform services, which includes DoorDash Storefront, its commission-free online ordering system, to address merchant demand for a more integrated and simplified software solution.

“Over the past few years, the hospitality industry has seen the benefits of growing their online channels as well as digitizing their in-store operations,” said Steve Simoni, CEO of Bbot. “Joining forces with DoorDash enables us to more rapidly scale our solutions so that, together, we can equip more businesses with more low-cost tools to help them provide excellent customer experiences and compete in today's digital world."

Bbot's technology works with a merchant's existing software services, including POS systems, loyalty programs and reservation services, and it operates on a variety of merchant and consumer devices, including handhelds and tablets.

When the deal closes, Bbot's in-store digital and online ordering solutions will be available to merchants for no monthly subscription fee through August 31, 2022.