7-Eleven Offers Fashion Collaboration Prizes for Customers

Also, Rutter’s launches its first Cups for a Cause contest.

July 27, 2022

7 Eleven Collaboration Brainfreeze Shoes

IRVING, Texas & YORK, Pa.—7-Eleven is collaborating with certain snacks brands to release clothes and shoes as part of its Brainfreeze Season. Customers can win these items via its 7Rewards and Speedy Rewards loyalty programs or via 7NOW delivery.

Sneaker designs include:

  • Slurpee x What the Fanta: Designed by Jake Danklefs of Dank & Co., these sneakers are adorned with Slurpee drink branding and shapes that mimic splashes of water.
  • 7-Eleven x Dunkaroos: These kicks, designed by creative agency partner Select and hand-painted by Tyler Wallach, feature Fred, the mascot for the brand's iconic frozen beverage, surrounded by confetti-like patterns.
  • Shoe Surgeon x Reese's: These shoes feature orange-colored mesh panels, chocolate-hued sides and a peanut butter-toned ankle panel with a buttoned pocket.

Customers also have the chance to win a break-dancing-inspired Red Bull BC One capsule featuring Fred, complete with a hoodie, drawstring backpack and hat, as well as a Flamin' Hot x Braille collection, including a crewneck sweatshirt, hat, skateboard and shoes with flame-printed shoelaces.

"Brainfreeze Season is a time for us to help our customers quench their thirst for Slurpee drinks…music…and, of course, fashion," said Marissa Jarratt, 7-Eleven executive vice president and chief marketing officer. "We know our customers are always on the cutting edge of culture and style, and are looking for ways to get even closer to the brands they love—so what better way to reward our loyal fans than with these one-of-a-kind designs?"

For a chance to win, 7‑Eleven, Speedway or Stripes customers must purchase select items through the 7Rewards and Speedy Rewards loyalty programs or via 7NOW® delivery. When customers purchase the product featured on their 7-Eleven and Speedway app each week, they earn double entries for double the chances to win.

Cups for a Cause

Meanwhile, Rutter’s announced its first Cups for a Cause contest, inviting artists to showcase their design talents for a chance to be featured on the next reusable cup sold in all Rutter’s c-stores. Rutter’s plans to donate all proceeds from the cups sold to the winner’s charity of choice.

The Cups for a Cause contest will run August 1 through August 31. Artists can enter at www.rutters.com/community. They can then draw, paint, write and design their concept on the provided template and submit their masterpiece electronically or by mail.