IRVING, Texas—7-Eleven announced the opening of its fifth Evolution Store in the Dallas-Fort Worth area and ninth in the country, according to a news release.
This new location boasts customizable beverage options, a cigar humidor and the latest digital innovations in addition to Laredo Taco Company, a south Texas restaurant concept with authentic flavors of the Texas and Mexico border. Unlike other Laredo Taco Company restaurants, this location features an extended covered patio for customers looking to enjoy outdoor seating, frozen margaritas and beer on tap.
"We're excited to unveil the next iteration of the 7-Eleven Evolution Store in Dallas, offering an assortment of curated products, services and features that are customized to the neighborhood and customers we serve," said Molly Long, 7-Eleven vice president of store evolution and design. "The customer is getting the convenience they expect from 7-Eleven, coupled with a delicious restaurant-quality dining option and unique and innovative beverages. These lab stores give us an opportunity to test, learn and scale successes into our new store standards which ultimately allows us to continuously improve the experience for all our customers."
This Evolution Store features a second self-serve espresso machine where 7-Eleven will test specialty items including Cold Foam, Caramel Macchiato, Dirty Chai, White Mocha and Horchata Latte. In addition to custom espresso drinks and cold brew coffee, the store offers organic smoothies and shakes, vitamin-infused sparkling water and a wine cellar with an expansive selection of wine.
The store also offers an array of digital innovations providing customers with added convenience, including mobile checkout and delivery. 7Rewards members can skip the checkout counter and pay for their purchases directly from their phone. The 7NOW delivery app also lets customers order their favorite foods, beverages, groceries and household products to be delivered straight to their door.
“7-Eleven's Evolution Store concept continues to set a benchmark for convenience retailing, serving as an experiential testing ground for customers to try the brand's latest products and innovations. And while all Evolution Stores include a restaurant concept, no two locations are exactly alike as the retailer continues to tweak the design and product mix based on customer feedback and shopping habits,” wrote 7-Eleven in the news release.
NACS’ Ideas 2 Go video series visited 7-Eleven’s Evolution Store in Dallas. See why customers who visit an Evolution store quickly recognize the food- and beverage-forward experience 7-Eleven is cultivating.