In March 2019, 7-Eleven introduced its Evolution Store concept in Dallas, Texas, that has expanded into more cities throughout the United States. These “lab stores” serve an experiential testing grounds, where customers can try and buy the retailer’s latest innovations in a revolutionary new store format.
See why customers who visit an Evolution Store quickly recognize the food- and beverage-forward experience 7-Eleven is cultivating in this NACS Ideas 2 Go video: