Amazon Prime Day Is Happening Next Month

There will be more third-party sellers participating in this year’s event than in 2021.

June 17, 2022

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SEATTLE—Amazon’s annual Prime Day event will take place on July 23, starting at 3 a.m. EDT and lasting through July 13, according to a news release. The 48-hour event is open to Prime Members only.

There will be more third-party sellers participating in this year’s Prime Day than in 2021, according to Amazon, including many small- and medium-sized businesses.

“With the small businesses and national brands our members love and trust, we’re excited to offer some of our best Prime Day deals yet to even more customers around the world,” said Jamil Ghani, vice president of Amazon Prime. “This year, we’re making it simple for members to find the best deals, from personalized deal recommendations to Alexa reminders. It’s never been easier for Prime members to shop, save and make the most of Prime Day.”

The event will take place in Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the U.K., the U.S., and for the first time ever in Poland and Sweden. Later this summer, Prime Day deals events will be held in India, Saudi Arabia and the United Arab Emirates, as well as in Egypt for the first time.

Walmart held its Walmart+ weekend, the company’s own version of Prime Day, from June 2-5, 2022. Thirty-three percent of shoppers were aware of the members-only sale compared with 94% of Amazon Prime Day 2021 shoppers, according to Numerator data.

Compared to all shoppers, the typical observed Walmart+ Weekend shopper was 20% more likely to be an Amazon Prime member, 42% more likely to be rural, 17% more likely to be Gen X and 16% more likely to be low income.

Nearly all subscribers (82%) plan to continue their Walmart+ membership, with only 2% planning to cancel and 16% saying they are unsure. Free shipping and free local delivery were the top two drivers cited as reasons for joining Walmart+ (83% and 76% of members, respectively), followed by everyday savings (29%), special savings events (26%), gas discounts (24%), mobile scan-and-go (21%), early Black Friday access (20%) and Spotify memberships (4%).