Sweetgreen Offers Salad Subscription Program

For $10 a month, members can get $3 off their order every day.

January 05, 2022

Sweetgreen Bowls

NEW YORK—Salad chain Sweetgreen rolling out a pilot salad subscription program, which began Monday and is available through Jan. 16, reports CNN Business.

For $10 a month, subscription members will get $3 off their purchase of $9.95 or more each day (limit one per day). The program is called Sweetpass, and a subscription is valid for 30 days after purchase, with the pilot program expiring on Tuesday, Feb. 15.

Members can’t use their discount on orders placed through third-party delivery apps, but it can be used for Sweetgreen-operated delivery and pickup orders, as well as orders made through the Sweetgreen app and website. Close to half of Sweetgreen’s sales comes through these digital channels, and customers spend about 20% more compared to non-digital orders. The company also offers a "scan to pay" option.

According to Sweetgreen, the timing of the launch syncs with New Year resolutions.

"It's an optimal time of year because of new year's resolutions and the food that Sweetgreen sells," Daniel Schlossman, Sweetgreen's (SG) senior vice president of digital and growth, told CNN Business.

Sweetgreen had a loyalty program, which gave customers $9 off when their total spend amounted to $99, but the company’s stopped the program in 2020.

NACS Daily reported that loyalty programs boost visits and spend for retailers. A report by Paytronix Systems Inc. found that most Paytronix loyalty programs consistently boost visits and spend by 18-30% for each program member.

For 7-Eleven, what started as a punch card rewards program has blown up into the company’s loyalty program, 7REWARDS, which supports over 55 million members. The program offers mobile checkout, checkout-free transactions and a digital wallet, among other features. (Learn more about 7REWARDS on the “Let’s Talk Loyalty” podcast, episode No. 161.)

Midwest c-store Casey’s customer loyalty program allows members to redeem points in three ways: Get cents off gasoline, use on in-store or online purchases or donate to Cash for Classrooms, aiding schools in local communities. Casey’s uses the program to catch a glimpse into guests’ behavior. (Learn more about Casey’s program, as well as other c-store rewards programs in the NACS Magazine article “Just Rewards.”)

Circle K’s Sip & Save is a monthly beverage subscription program that lets U.S. Circle K customers pay $5.99 a month and receive one Froster slushy, tea, coffee or Polar Pop fountain drink of their choice every day.

Panera Bread’s loyalty program is subscription based and focused on unlimited coffee and hot tea for $8.99 a month plus exclusive rewards for subscribers, but many subscribers don’t leave the restaurant with just a cup of coffee because Panera is focused on the cross-sell and the upsell. It’s also a simple and transparent loyalty model.