Grubhub Offers Certain Bank of America Cardholders Free Grubhub+

Food-delivery app growth has slowed, so the company is offering new ads and deals to attract customers.

August 22, 2022

CHICAGO and CHARLOTTE, N.C.—Grubhub and Bank of America announced that eligible Bank of America cardholders can receive Grubhub+ free for one year. Grubhub+ members can get unlimited $0 delivery fees on orders of $12 or more and exclusive perks from restaurants on Grubhub.

Eligible cardholders can activate a one-year, complimentary Grubhub+ membership trial, and Grubhub+ members also receive a donation match on Grubhub+ orders when they are opted into Grubhub’s Donate the Change program. The company said the program raised more than $25 million in 2021, benefiting more than 20 charitable organizations.

“We’re excited to team up with Bank of America to provide even greater value to their cardholders and introduce them to the Grubhub Marketplace,” said Launika Raykar, vice president of loyalty at Grubhub. “This is truly a win-win, with Bank of America now rewarding cardholders with deals and perks from restaurants they will love, and Grubhub tapping into Bank of America’s loyal and vast customer base to drive even more orders to restaurant owners and drivers,” Raykar said.

“Giving our clients Grubhub+ free for a year is just one of the ways we’re helping them navigate their finances and make every dollar go farther,” said Chris Curtin, social media and rewards executive at Bank of America. “We are always looking for ways to do more for our clients and say ‘thank you,’ and this partnership will bring that message right to their door.”

Bank of America debit, credit and small business cardholders who are not already Grubhub+ members can activate their complimentary Grubhub+ trial by visiting Cardholders who are not eligible for the offer can receive $5 off their next three orders of $15 or more.

Grubhub recently partnered with Amazon on a similar deal, offering all Amazon Prime members a free, one-year trial of Grubhub+. Included in Grubhub’s deal with Amazon is the option for the online retailer to take a 2% stake in Grubhub, and that stake could be more based on the number of orders and customers the partnership generates.

Food-delivery apps are facing slow growth, decades-high inflation and a potential economic slowdown. These apps were used heavily by consumers during the pandemic, when eateries were closed to inside patrons. But now that the pandemic has waned and rising prices weigh on the American consumer, food-delivery apps are offering new ads and deals to attract customers, updating their apps to encourage more spending and deliver more than food to keep and attract new customers.

According to the NACS “Last Mile Fulfillment in Convenience Retail” report, 61% of retailers are satisfied with their third-party delivery partners. Concerns include high fees, little access to consumer data, difficulties delivering age-restricted products and service and operational issues.

Here’s what c-stores are doing to make delivery work for their businesses.