New Jersey’s Convenience Store Boom

Popular chains in the state include Wawa, Royal Farms, QuickChek and Heritage’s Dairy.

August 08, 2018

TRENTON, N.J. – Convenience stores are growing in New Jersey, with the Garden State boasting 3,229 locations—and this number is expected to jump even higher, NJ.com reports. The combination of fast service, snacks, staples, beverages and beer has made c-stores popular destinations.

“It’s now a fast experience. On the average, it takes three to four minutes from when you leave your car to when you’re back in the car,” said Jeff Lenard with NACS.

The easy self-service aspect of c-stores has given customers the ability to make a stop quick or slow. “Stores are heavily geared towards self-service,” said Sal Risalvato, executive director of the New Jersey Gasoline, C-Store and Automotive Association. “You get your own coffee, your own hot dog, your own drinks.”

Customers also can choose how much interaction with store employees they want—less if the location offers mobile app ordering and pay. “Frictionless payment is on its way. You’ll sign up for the store card and it will track when you enter a store, what you pick up and will charge your card automatically. You don’t even go to the cash register,” Risalvato said.

C-stores continue to evolve to meet the needs of their diverse customer base. For example, Wawa is testing delivery of its foodservice menu. “We will find you if you need us,” Lenard said. “It’s basically a technologically advanced version of the pizza delivery guy.”

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