Convenience stores are inextricably linked to their communities. From sponsoring youth sports teams to conducting food drives, convenience stores strengthen the communities that they serve. This interactive guide provides ideas around numerous community-focused areas that retailers of all sizes can implement. And, if you’re doing something great, remember to tell your story—it’s good for the community and it’s good for business.
As part of the fabric of the community, convenience stores support local organizations and charities. These efforts are recognized with more than two in three Americans (71%) agreeing that convenience stores share their values and do business the right way. Here’s some ideas on how you can support the community, along with examples from your peers.
Whether your store is decades old or new to the neighborhood, your business is a part of the fabric of the community, economically, socially and culturally.
Your loyal customers are likely locals stopping by for a grab-and-go occasion or to refuel their vehicle. Their kids have grown up with your store. They may even have been employed or know someone who has at your store because 17% of Americans have worked in a convenience store – that’s 1 in 6 people. Celebrate their community and the hard work that their neighbors have put into it.
Communicating to your customers what your company stands for is another element of building your brand. Remember: If you don’t tell your story, then who will?