Supporting Hometown Heroes

NACS is the first retail-focused association to partner with the American Red Cross to advance community giving in stores and assist in disaster recovery efforts. Our industry's engagement with the Red Cross has grown into recognizing first responders, medical personnel and American Red Cross volunteers who work around the clock to serve our communities to ensure people don’t face emergencies alone.

Through the NACS Foundation, 24/7 Day is an annual event held on July 24 that raises awareness and donations for the urgent humanitarian needs of the American Red Cross and spotlights our industry’s important role in supporting local heroes and the communities we serve.

Helping people during a crisis is at the heart of the Red Cross's mission—and the need is constant. More than 30,000 people a day on average receive Red Cross support, whether they need lifesaving blood, relief after a disaster, support with the challenges of military life, skills that save lives or international humanitarian aid. And when communities need essentials, convenience stores are there too, often among the only retailers that remain open in a crisis.

Visit the NACS Foundation to learn more about participating in 24/7 Day.