What’s in a Category?

NACS releases an updated version of its Category Definitions and Numbering Guide—Version 7.2.
October 18, 2017

ALEXANDRIA, VA -- The new NACS Category Definitions and Numbering Guide–Version 7.2 is now available for download. The NACS Research Committee worked closely with industry leaders and key stakeholders to implement two important changes to the 7.1 version, which was published in 2013. These changes improve the clarity of the guide and reflect recent updates resulting from product transition and diversification.

“These changes to our category definitions simplify the terminology and will further enhance our industry's ability to benchmark performance within a key category,” said Kevin Smartt, NACS Research Committee chairman.

The key changes include: 

  • “Cold Brew Coffee” added to “Other Cold Dispensed Beverages” category
  • Changing the “Alternative Beverages” subcategory name to “Energy Drinks.”

NACS released the first Category Definitions and Numbering Guide 1.0, in 1998 to provide a framework for data collection and benchmarking the industry’s category performance.

The new NACS Category Definitions and Numbering Guide–Version 7.2 is available for download in PDF and an excel format

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