BP partnered with Inmar Intelligence, a technology solutions company, to launch a “digital coupons program for consumer packaged goods (CPGs). Powered by Inmar Intelligence's advanced incentives platform and in partnership with retail media partner Axonet, this initiative enables ease of access for the convenience and gas industry, where digital coupons have historically been unavailable,” the press release stated.
Through BP's Earnify app, consumers will be able to discover, clip and redeem digital offers directly on their mobile devices. For CPG brands, the program creates a new channel to connect with engaged convenience shoppers in key categories such as beverages, snacks, candy and adult beverages, Inmar Intelligence said.
According to the company, digital coupons have been rolling out at BP this month with the pilot test. A full launch is scheduled for later in Q1.
"We are committed to delivering value and innovation to our guests every time they visit," said Joe Fumo, head of digital enablement for BP's U.S. mobility and convenience business. "Working with Inmar in partnership with Axonet allows us to offer relevant digital coupons through the Earnify app, creating an easier way for our guests to save and build loyalty."
BP launched the Earnify app in 2024. At the time, BP said the app “aims to simplify and reward fueling and shopping by integrating an intuitive loyalty program and a streamlined user experience.”