According to BP, based on extensive consumer research, Earnify “goes beyond simply rewarding fuel purchases, aiming to deliver a seamless, integrated and rewarding experience for users, both at the pump and in-store.”

Earnify users can earn points on every dollar spent at BP and Amoco locations, on both fuel and in-store items. Users earn 1 point per $1 spent on fuel and 2 points per $1 spent on other in-store items, along with an always-on 5¢ per gallon savings on fuel purchases. Points can be redeemed for various rewards, including additional fuel savings, in-store purchases, or special promotional offers.

“Our customers are at the heart of everything we do,” said Greg Franks, senior vice president, mobility and convenience, Americas at BP. “We are thrilled to introduce Earnify and deliver a time-saving digital offer that elevates our U.S. convenience and mobility business and gives our customers what they want, when they want it, and how they want it.”

BP said that for the first 90 days, users will earn double points on all transactions, giving them a head start on building their rewards. Additionally, new users will receive 250 welcome points after registering in the app.

Globally, BP is aiming to increase customer touchpoints from 12 million to more than 15 million per day by 2025 and double its convenience gross margin by 2030.

Last month, BP's health, safety and environment (HSE) team launched a safety campaign looking to partner with technology providers to improve safety for those working at its retail sites.