Last week, traditional German bakery Ditsch opened its first U.S. location in an OXXO store in El Paso, Texas, according to a press release from Valora, operator of Ditsch.

The bakery offers classic recipes such as pretzels, pretzel sticks, pretzel croissants and the company’s Ditsch pizza, as well as additions tailored to local tastes, such as jalapeño and cheese pretzel sticks. The baked goods are produced in Ditsch’s production facilities in Germany and baked fresh on site.

“The opening of the first Ditsch clip-in in the United States marks another milestone in the international expansion of our popular foodservice brand. The partnership with OXXO not only offers us further growth potential, but also provides us—as in other international markets—with valuable insights into different customer needs,” said Sebastian Kayser, CEO Valora Foodservice B2C.

OXXO expanded to the United States with its acquisition of Delek US Holdings’ retail business in late 2024. According to local business journal El Paso Inc., the company began rebranding Delek stores in El Paso in November 2025 after rebranding 50 stores in the Midland, Odessa and Lubbock areas of Texas.

For the 77 Delek stores in El Paso, Oxxo at the time said it planned to rebrand seven El Paso stores in 2025, as well as 35 more in 2026 and the remaining stores in 2027.

“We’ve spent the last year studying the market and understanding the United States consumers so that we make sure that we deliver some real value to them,” Hal Adams, managing director of Oxxo USA, told El Paso Inc.

“The U.S. is the perfect place for us, particularly in areas that have proximity to the border,” he said. “It’s an adjacent market to where we already do business, and it’s a great place for the convenience and mobility business.”