Molson Coors Beverage Company’s Topo Chico brand is gearing up for National Margarita Day on February 22 with the launch of its new Topo Chico Hard Margarita-Flavored Alcohol Beverage (FAB), offered in glass bottles for the first time, and Margarita MAX FAB Strawberry Hibiscus.
“Made with real lime juice and added minerals for a crisp finish, the iconic vessel delivers the same perfectly balanced sweet-tart lime flavor fans love, now in a more premium, ready-to-enjoy experience. Before opening, drinkers are invited to ‘flip before they sip’—a simple ritual printed directly on the bottle that encourages flipping to fully mix the real lime juice before that first refreshing sip,” the brand said.
Alongside the glass bottle debut, Topo Chico Hard is expanding its Margarita MAX FAB lineup with Margarita MAX FAB Strawberry Hibiscus, a new flavor at 8% ABV available in a 24 oz. single-serve can.
Margarita MAX FAB Strawberry Hibiscus is available now, with the 6-pack glass bottles beginning to roll out nationwide next month.
Over at Surfside, the brand is further expanding its canned cocktail lineup with the launch of its new Surfside Blueberry Lemonade and Half & Half Variety Pack.
Now available at retailers nationwide, the new blueberry lemonade drink “combines the crisp, refreshing flavor of lemonade with a burst of sweet hints of blueberry,” and is available now in single-flavor 4-packs and launching this spring in the Surfside Lemonade Variety 8-pack.
The new Half & Half 8-pack features four different Half & Half flavors, including the new raspberry Half & Half plus vodka and new mango Half & Half plus vodka.
Surfside said 2025 was its strongest year yet, with 11.1 million cases sold, up over 6 million cases from the year prior. The company said it was “the top volume growth spirits brand in the United States.”
Meanwhile, Nutrl announced it is the official hard seltzer sponsor of the FIFA World Cup 2026.
“Beyond the matches, Nutrl will bring people together to enjoy the excitement of the tournament at local bars across the country with watch parties, drink specials and limited-edition merch drops,” the brand said.
The company is also running a FIFA World Cup 2026 sweepstakes where fans can spin for a chance to win prizes, such as $100 FIFA store gift cards and Nutrl speakers. Everyone who plays will be entered for the chance to win a spot at the FIFA World Cup 2026 Final, including tickets to the match, flights, hotel accommodation and additional VIP experiences.
Read more about how ready-to-drink cocktails are meeting customer demand in c-stores, and how malt- and wine-based beverages are gaining momentum in the alcohol category.