EG America has partnered with Swiftly, a provider of retail technology and retail media solutions, to integrate Swiftly’s Alcohol Cashback program into EG America’s Smart Rewards app, Swiftly told NACS.

The companies said the new program gives customers a near-instant, supplier-funded cash back on beer, wine and spirits purchased at stores under the EG America banner, including Cumberland Farms, Certified Oil, Fastrac, Loaf ‘N Jug, Kwik Shop, Turkey Hill, Quik Stop, Tom Thumb, Minit Mart and Sprint.

Swiftly’s Alcohol Cashback program replaces the traditional mail-in rebate process with a digital experience. EG America shoppers can browse active alcohol offers, select deals and scan their rewards card at checkout to redeem within the SmartRewards app. Cash back is automatically sent to the shopper’s email, with redemption options via PayPal, Venmo or a digital prepaid Visa.

“Our commitment is on delivering value and convenience for every shopper,” said Brian Ferguson, chief marketing officer at EG America. “By integrating Swiftly’s Alcohol Cashback offering as a new feature within EG America’s SmartRewards app we’re offering customers a seamless way to save while strengthening loyalty across our family of stores. This partnership allows us to deliver the valuable shopping experience our customers expect while driving measurable business growth.”

“The Alcohol Cashback program is entirely supplier-funded, requiring no administrative lift or margin impact for EG America. Swiftly automates state-by-state compliance, validates transactions and processes funds independently, ensuring a seamless, fully compliant experience for both retailers and shoppers. For suppliers, the program delivers transparent performance data and measurable return on ad spend, enabling more offers and deeper discounts that drive trial and loyalty,” Swiftly said.

Earlier this year, Circle K announced it had tapped Swiftly for the rollout of its alcohol cashback program. Since its initial rollout in May, Circle K said the program has improved rebate redemptions and conversion rates in its alcohol category.