Love’s Travel Stops upgraded its Love’s Rewards loyalty program, “expanding value for all drivers on fuel and in-store purchases across its nationwide network of 608 travel stops and 62 country stores,” the company said in a statement.

The unified program expands point earnings to both professional and casual drivers, and centralizes rewards in the recently updated Love’s App.

“Love’s Rewards is a reimagining of how loyalty is rewarded on the road,” said Patrick McLean, chief marketing officer at Love’s. “Drivers today expect more than a place to stop—they expect value and consistency wherever the road takes them. Love’s Rewards delivers more meaningful value at every stop, whether drivers are fueling up, grabbing a meal or stocking up. Our goal is to be the first stop drivers think of and the one they choose every time.”

With the upgrade, casual drivers still have access to existing discounts like 10 cents off per gallon of gas and up to 25 cents off per gallon of auto diesel with the program, as well as Love’s Drink Club, in which every fifth fountain drink or coffee is free. New casual driver perks with Love’s Rewards include:

• 1 point per gallon of gasoline and auto diesel
• 2 points per $1 spent on in-store merchandise
• An extra 2 points per $1 spent on Love's-branded products, Love's freshly made meals and snacks and bulk Diesel Exhaust Fluid (DEF)

Professional drivers can earn more points on merchandise while maintaining perks like shower credits. New professional driver benefits with Love’s Rewards include:

• The base tier level now earns 2 points per $1 spent on in-store merchandise, twice as much as before
• An extra 2 points per $1 spent, in addition to tier earnings on Love's-branded products, Love's freshly made meals and snacks and bulk DEF

Additionally, the complimentary drink refill program for professional drivers will move to a monthly credit-based model beginning October 1. Drivers will earn more points, giving them the flexibility to use those points on fountain or cooler beverages or redeem points on other rewards.

Earlier this month, Love’s laid out its plans for 2026, which included the announcement of its upgraded loyalty system. The company also announced it will invest $700 million in building new locations and remodeling existing ones in 2026 under its Road Ahead Plan; expand its foodservice offerings with new menu items, seasonal flavors and QSR partnerships; and more.