PepsiCo Inc. has partnered with Amazon Web Services (AWS) to accelerate its “enterprise-wide digital transformation,” according to a press release.

By leveraging AWS's infrastructure and services, PepsiCo said it aims to drive faster AI innovation, transforming its supply chain and go-to-market strategies and creating deeper, more personalized experiences with consumers.

“A cloud-first approach has been essential to PepsiCo's ongoing digital transformation,” said Athina Kanioura, executive vice president, chief strategy and transformation officer at PepsiCo. “This strategic collaboration will strengthen our mature cloud strategy and unlock new levels of agility, intelligence and scalability across the company.”

According to the press release, the partnership spans PepsiCo's global organization and lines of business. PepsiCo said it will work with AWS on a wide range of initiatives, including:

• Cloud migration and IT modernization: PepsiCo is migrating applications and workloads to AWS. As PepsiCo continues its cloud-first journey, this will effectively position the company to quickly build, test, iterate and implement new technologies and capabilities for its customers and employees.
• Generative AI: AWS has enhanced the flexibility and capability of PepsiCo's internal generative AI platform, PepGenX, by integrating it with Amazon Bedrock. This provides PepsiCo developers and technical teams a choice of multi-modal foundation models and Agentic AI capabilities to build applications and enable strategic Generative AI use cases on AWS.
• Driving greater consumer connection: PepsiCo is leveraging AWS to further enable real-time insights into advertising performance, audience segmentation, hyper-personalized content and targeted marketing capabilities across Amazon customers and audiences.
• Transforming global operations: AWS and PepsiCo are scoping the opportunities of end-to-end digital supply chain capabilities, including predictive maintenance for both manufacturing and logistics operations, to realize greater operational efficiencies and resiliency across PepsiCo's global network of manufacturing and distribution facilities.

In other recent PepsiCo news, in March, PepsiCo entered into a definitive agreement to acquire Poppi for $1.95 billion.

Poppi is a “functional soda brand that combines prebiotics, fruit juice and apple cider vinegar to create a deliciously refreshing low calorie soda with no more than five grams of sugar per serving.”