Paytronix’s 2025 Trend Prediction Report took an in-depth look at what defined c-stores in 2024 and how these trends may affect the sector in 2025. “In 2024, we saw that convenience stores were transforming how they engage with digital-savvy customers by prioritizing first-party online ordering, mobile-first experiences and pump-to-store conversions. These strategies not only boost revenue but also strengthen customer relationships through seamless, personalized interactions,” wrote Paytronix.
C-stores are moving away from relying on third-party platforms, said Paytronix, and using first-party (1P) online ordering, where customers spend 35% more per check, according to the report. “Owning the customer relationship not only boosts bottom-line revenue but also delivers data with which smart c-store owners are driving targeted promotions and long-term engagement,” it said.
In 2024, convenience store loyalty programs evolved to blend gamification, personalization and everyday convenience, reported Paytronix.
“C-stores are using gamified loyalty programs to increase visit frequency and spend. Challenges, badges and tiered rewards create a sense of achievement, excitement and fun for customers.”
Paytronix cited Break Time’s automated tier structure, which encouraged members to climb loyalty levels, boosting transaction share by 42% and increasing spend by over 25%. By using first-party data, c-stores are delivering “hyperrelevant” offers that resonate with individual customers.
“High quality food revolutionized their revenue streams and blurred many of the lines between convenience stores and quick-service restaurants (QSRs). As the industry shifts away from relying on tobacco, lottery and petrol sales, leaders will continue to explore new ways to diversify revenue and attract customers,” said Jeff Hoover, director of convenience store strategy & analytics at Paytronix. “How this will materialize includes specialty retail, including cannabis shops, breweries, clothing stores and partnerships with local businesses.”
A 2024 report from Paytronix revealed that operators in the 75th percentile of loyalty transaction share achieve 30% of their transactions from loyalty program members, while brands in the 90th percentile see loyalty penetration reaching 37% and beyond.